First, figure out which schema types are suitable for your business, such as LocalBusiness. You don’t need to know much about writing to make the necessary code. You can use tools like Google’s Structured Data Markup Helper to generate the necessary code without extensive coding skills. You need to use an XML sitemap to ensure that Google Search scans all of your client’s location-specific sites. Image compression is also an efficient method of improving site speed. Compressing High-quality photos without compromising quality may significantly reduce load times.
- First released in August 2013, Google’s Pigeon algorithm was launched to provide better results for local searches.
- So, you’ll need a tool to alert you when your rankings have been negatively affected.
- If you’re relying solely on keywords to improve your Google ranking, it won’t work.
- Stay committed to creating high-quality content, optimizing your website, and staying up-to-date with the latest trends.
Niche down when it comes to keyword research
Focus on fixing three key problems, like adjusting text size, improving button spacing, or optimizing navigation. Enhance performance further by compressing images and enabling lazy loading. Identify three underperforming pages with high impressions and low CTR using Google Search Console. Rewrite their meta descriptions to align with searcher intent, incorporating primary keywords naturally. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. You’ve got less than a minute to make an impression on your website visitors.
Setup and Optimize Your Google Business Profile
Most website owners have trouble ranking for rich answers because it is a new concept that involves more than just ranking number 1 in the organic search results. When employing rich answers on your site, you need to employ five basic strategies for maximum success. Finally, your description is a great way to explain to customers what your business does.
For example, it’ll check your focus keyword (target SEO Anomaly keyword) use. You’ll need to come up with at least 1 way your page will be better than those ranking at the top. And if you want to dislodge the current top pages, you’ll need to create something better. To avoid disappointment, and make progress, choose keywords that are easy to rank for.
How to track your search position in Databox?
Some of the most common include excessive ads that interfere with organic content and interstitials that make it difficult for visitors to navigate the site. We tapped Sonya Gonzales, SEO and SEM manager at HawkSEM, for expert insights on ranking signals and getting more value from SEO. Below, she’ll help us cover 11 signals that matter most to the Google algorithm. Putting effort into the offline promotion of your company or site can also be rewarding.